When you decide to put some work into your existing and already running Shopify store, there are a lot of various inputs from what competitors do, what your marketing agency says etc.
Important thing is to prioritize based on business impact.
What you can do before engaging with any Shopify Development agency?
Setup users monitoring through LuckyOrange
this is a great Shopify Native app that shows session recordings, heatmaps and ton of insights about your actual customers. It’s like looking behind your customers shoulder – literally. While you think what section should be on the page it can show that no one from your visitors actually scrolled that specific page, completely eliminating that intended scope of work.
Take a look in Google Analytics and into your Ads
What pages users are landing on and how they navigate through the store.
Was it a search for specific product, getting to Product Details Page quick validation of price and Add to Cart and then Checkout or it was exploring, searching, getting additional information before the purchase?
Which browser your customers use?
Customers browser does matter – it’s not about Chrome vs Safari it’s also about how they consuming the store from ads they clicked for example In-app Safari inside Instagram is a completely different type of browser than Safari in general.
Test content-related assumptions.
Good news with Shopify you are able to test assumptions without going into full-scale rebuild or waiting for things to be completed to start the testing. To do it right you should start from documenting what is the goal, what will be changed (new section added, look&feel changed) and how the outcome will be measured and tracked.
Pagespeed score, loading time will improve my conversions
With B2storefront Shopify Headless Storefront you can test separate page as headless to validate does loading time and pagespeed score impact the conversion or not.
Validate outcomes
To figure out does specific experiment have a real impact or not you can configure free A/B testing flow without mitigating delay in loading.
Using Cloudflare-powered A/B testing capabilities, collected discoveries transformed into experiment would be possible to put on test and get an answer how much of an actual impact those changes did.